The House of Dereon just released a new promotional video featuring Beyonce, of course! The promo video is a prelude to the House of Dereon and Dereon spring 09′ collections. We are surprised with the tone of the video considering the economic cycle that the world’s economy is facing. Many designer labels are scaling back on their operations and marketing. However, it doesn’t look like Ms. Tina and her twin are following suit. The video was filmed in the beautiful island nation of Bermuda. Beyonce is featured showcasing an array of elegant dresses from a coral blue to a fuchsia, yellow and red print dress. This ad campaign must have been costly considering the travel expenses for shipments, stylists, photographers and the set. We have no official word on the retail value of the dresses featured in the ad, but we will be sure to keep you posted.
B.T.W. – The blue dress is absolutely HAUTE!
Beyonce looks beautiful but the ad is a little boring.
Gorgeous dresses, beautiful scene, the perfect capture. It could have showcased the line in more detail and discussed the inspiration of the designs that we love from HOD.